Pluck

Although focusing on the creative output of one company, Nando’s, Pluck avoids the trap of self-indulgence. This rollicking, warts-and-all exploration looks at how the sometimes outrageous Nando’s ads have held up a mirror to South African society. From roaring successes to cringe-worthy failures, Director Lloyd Ross gives us a deftly presented case study of the creative process behind a phenomenal marketing machine. There’s something for all audiences here: South Africans past and present will laugh out loud at the archive footage, while everyone else will be fascinated by the ability of an in-sync marketing and creative team to sell chicken while writing an alternative history of a nation.

Screening

Online from Sun 15 May

Director

Lloyd Ross

Cast

Advertising execs, Nando’s employees

Producer

Joëlle Chesselet

Pluck indeed wins for its approach to one of history’s more splintered political arenas.”

Filmink – John Noonan

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